In May 2013 Dr Swift was invited to discuss and debate about the perceived inevitability of ageism in society on BBC Radio Devon. In addition, in July 2013 Dr Swift contributed to a discussion on BBC Radio Essex. The discussion looked at ageism and the travel insurance industry, which explored how insurers use age as a proxy for risk and whether this is legitimate and justified, or ageist and results in discrimination. With increasing discussion of ageing issues in the media, the EURAGE team aims to create an awareness of how our attitudes towards ageing may affect older adults.  

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